Project Objectives

The project aims to improve the sustainability of the distribution of fresh produce to create a more competitive sector that can offer better products to the final consumer.


Currently, the time span of storage, transportation and distribution of fresh produce from wholesaler to final consumer is exceedingly large. Storage/transportation is performed with standard containers that do not reproduce the ideal conditions of respiration rate of each type of fruit/vegetable, damaging the products' quality and shortening its shelf-life.

The Freshbox container will be developed in order to reduce food waste, extend fresh produce shelf life and reduce fuel/energy consumption.

Freshbox container characteristics:
 -   Active/smart container that stores/transports each type of fresh produce in the ideal conditions of respiration rate
 -   Monitored with an innovative Integrated Sensor Kit to check the main environmental features in the container and allow traceability
 -   Light-weight, manufactured with a technology that saves energy and made of innovative recyclable material
 -   Transports fresh produce harvested at a higher maturity stage: consumers will be able to enjoy fruits and vegetables with better features

This project will not only develop a new container, but also improve the sustainability of the whole value chain of fresh produce distribution up to the final consumer. In this way, the innovative Freshbox will demonstrate its ability to reduce food waste due to extended shelf-life, save CO₂ emissions due to lighter and more sustainable materials which lead to the reduction of energy/fuel consumption, and improve the quality of fresh produce offered to the final consumer.

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