The Freshbox is presented at the Pasarela Innova of Fruit Attraction 2016

By: Transfer Consultancy

A new edition of the annual Fruit Attraction fair was held at IFEMA Exhibition Centre in Madrid during October 5-7th. With over 50,000 professional visitors last year, this is a globally reknown fair dedicated to the fruit and vegetable production and commercialization sectors.

The fair organizers also prepared a Pasarela Innova gallery focused on exhibiting innovative products or services created by companies or research groups targeted towards the production, transport and commercialization stages. The Freshbox consortium took advantage of the opportunity and was selected as one of the innovations. The actual container was then made available during all three days of the fair for interested visitors to observe the container and take away promotional material. On one of the days of the fair, 2 interested fruit distributors later contacted members of the consortium to find out more about the product and if it was on the market, since they were very interested in improving their commodities’ shelf lives during transport.

See the pictures of the Freshbox at the Pasarela Innova below.


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